Projects
I founded and scaled a digital product brand from concept to revenue, utilizing a hybrid skill set of creative design and analytical marketing. Acting as the Creative Director, E-commerce Manager, and Marketing Strategist, I built a 5-star Etsy storefront with over 80 sales. This project serves as my "live lab," where I execute SEO research to validate product demand, manage multi-channel social media strategies to drive organic traffic, and utilize paid advertising (Meta/Google) to test and iterate on creative concepts.
- E-Commerce Strategy: Product Management, Market Research, CRO, Customer Service, Visual Merchandising
- Digital Marketing: SEO, Social Media Strategy, Content Marketing, Paid Ads
- Data Analysis: Keyword Scoring, A/B Testing, Performance Tracking
- Generative AI & Graphic Design: Prompt Engineering, Creativity, Layout Composition, Brand Consistency
Driven by a personal interest in emerging design technology, I began mastering generative AI tools like Midjourney and Nano Banana in my own time. To bridge the gap between learning and application, I proactively created a series of concept designs for my workplace, Lil Woody’s. This self-initiated project involved designing promotional posters that aligned with the brand's personality and aesthetic. It served as a practical demonstration of how AI workflows can be used to produce high-quality, physical marketing assets efficiently.
- Generative AI Design: Prompt Engineering, Creativity
- Graphic Design: Layout Composition, Typography, Brand Consistency
- AI Video Production: Multi-angle Asset Synthesis, Image-to-Video Generation, Narrative Editing
- Visual Storytelling: Creating compelling imagery that leads the viewer into the design’s message
I conceptualized and executed the "Xmas Character Battle" campaign, an A/B testing strategy designed to validate audience preferences across five distinct Christmas characters. By leveraging generative AI for asset creation and implementing a psychological "escapism" narrative in the ad copy, I differentiated the brand in a saturated holiday market. This project functioned as a live experiment in creative optimization, where I developed distinct ad designs for cross-platform compatibility (Feed, Stories, Search) and utilized performance data to learn more about my audience and advise future decisions regarding budget allocation toward high-performing characters and designs.
- Paid Social Strategy: Managed Meta Ads campaign, A/B Testing, Data Analysis
- Generative AI Design: Prompt Engineering, Creativity
- Graphic Design: Layout Composition, Typography, Brand Consistency.