Projects
EVERYDAY aesthetic: Building a Data-Driven E-Commerce Brand
I founded and scaled a digital product brand from concept to revenue, utilizing a hybrid skill set of creative design and analytical marketing. Acting as the Creative Director, E-commerce Manager, and Marketing Strategist, I built a 5-star Etsy storefront that has served over 60 customers. This project serves as my "live lab," where I execute SEO research to validate product demand, manage multi-channel social media strategies to drive organic traffic, and utilize paid advertising (Meta/Google) to test and iterate on creative concepts.
- E-Commerce Strategy: Product Management, Market Research, CRO, Customer Service, Visual Merchandising
- Digital Marketing: SEO, Social Media Strategy, Content Marketing, Paid Ads
- Data Analysis: Keyword Scoring, A/B Testing, Performance Tracking
- Generative AI & Graphic Design: Prompt Engineering, Creativity, Layout Composition, Brand Consistency
Lil Woody’s: AI-Enhanced Poster Designs for Visual Marketing
Driven by a personal interest in emerging design technology, I began mastering generative AI tools like Midjourney and Nano Banana in my own time. To bridge the gap between learning and application, I proactively created a series of concept designs for my workplace, Lil Woody’s. This self-initiated project involved designing promotional posters that aligned with the brand's personality and aesthetic. It served as a practical demonstration of how AI workflows can be used to produce high-quality, physical marketing assets efficiently.
- Generative AI Design: Prompt Engineering, Creativity
- Graphic Design: Layout Composition, Typography, Brand Consistency
- Visual Storytelling: Creating compelling imagery that leads the viewer into the design’s message