Data-Driven. Creatively Led. Growth Focused.
My Background
I’ve lived in four countries throughout my 25 years of life (Argentina, Peru, USA, Indonesia). Adapting to those diverse cultures didn't just fuel my curiosity; it taught me how to read people. The global perspective I gained, combined with my B.A. in Integrated Social Sciences from UW, gives me a unique edge in understanding diverse audiences and cultural trends..
Entry Into Digital Marketing
Data alone wasn't enough for me. Creativity alone wasn't scalable. After completing certifications in both Data Analytics and Digital Marketing, I found my passion at the intersection of the two. I realized that the best marketing mixes the precision of data with the "human" element of storytelling.
The Mission
I don't just "do marketing and data"—I like to make growth happen however I can. I’ve demonstrated this by building my own e-commerce brand, EVERYDAY aesthetic, handling everything from ad creative to SEO analysis, and by proactively elevating standards at my current employer Lil Woody’s. From helping design in-store creative assets and refining internal documentation to training staff and delivering exceptional customer service, I use every tool in my arsenal to help the team succeed. Now, I’m looking to bring that multidisciplinary energy and drive for results to a team that’s ready to grow.
